Charec Story

Since 1981, ‘Charernsook Family’ has been a bag production business in the name of ‘Grandfine’. Grandfine had 15 craftsman which produced genuine leather bag and belt.

TIMELINE

Since 1981, ‘Charernsook Family’ has been a bag production business in the name of ‘Grandfine’

In 1983, Grandfine start selling their products in the department store and expand the production line to produce shoe.

In 1983, Grandfine start selling their products in the department store and expand the production line to produce shoe.

In 1987, ‘Charernsook Family’ start another business in publishing. The publishing business of ‘Charernsook Family’ was so success that changed the direction of business to focus on publishing company from that time on

The name of brand is very important. At first, we will use ‘Grandfine’ which is the name of previous business but we want to change our identities to be the new brand like modern, different and gorgeous looking. So, we use the new name “CHAREC” that comes from the family name ‘Charernsook’. This name can be represent the soul and exclusive value of the brand.

In 2018, “CHAREC” started producing both men and women bags.

 

” CHAREC “

 

BANGKOK, THAILAND

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